{"product_id":"9783031966750","title":"Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business: Industries and Markets","description":"\u003ch1\u003ePalgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business: Industries and Markets\u003c\/h1\u003e \u003ch2\u003eThrassou, Alkis; Vrontis, Demetris; Efthymiou, Leonidas; Weber, Yaakov; Riad Shams, S. M.; Tsoukatos, Evangelos\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eThis book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eSet against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003ePart of a two-volume collection, Volume 1 focuses on how luxury brands adapt to changing market conditions. It identifies and predicts changes in the industry, consumer behaviour, strategy and business models; and covers luxury brand evolution, trust and engagement, fashion influencers, slow and second-hand fashion, and e-marketing, to name a few. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri;\"\u003eThe second volume focuses on the contextual evolution of luxury brands, including the impact on the social and economic wellbeing of society.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-10-02\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031966750\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-96676-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 348\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44352599785612,"sku":"9783031966750","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031966750_e6aeb695-6302-4b6c-a533-9cd20006c0a4.jpg?v=1773311677","url":"https:\/\/lateknightbooks.com\/products\/9783031966750","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}