{"product_id":"9783031971327","title":"Advances in National Brand and Private Label Marketing 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025","description":"\u003ch3\u003eSpringer Proceedings in Business and Economics\u003c\/h3\u003e\u003ch1\u003eAdvances in National Brand and Private Label Marketing\u003c\/h1\u003e\u003ch2\u003e12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025\u003c\/h2\u003e\u003ch3\u003eRaj Sethuraman | Juan Carlos Gázquez-Abad | José Luis Ruiz-Real\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThe 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.\u003cbr\u003eThe three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.\u003cbr\u003eThis volume presents the proceedings of the 2025 NB\u0026amp;PL marketing conference in a collection of original, rigorous, and relevant contributions.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eJuan Carlos Gázquez-Abad is Professor of Marketing at the University of Almería, Spain.\u003cbr\u003eJosé Luis Ruiz-Real is Professor of Marketing at the University of Almería, Spain. \u003cbr\u003eRaj Sethuraman is Harold Simmons Distinguished Professor and Executive Director of the Center for Marketing Management Studies at the Edwin L. Cox School of Business at Southern Methodist University, Dallas, Texas, USA.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 August 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783031971327\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e121\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44352505675916,"sku":"9783031971327","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031971327.jpg?v=1781059042","url":"https:\/\/lateknightbooks.com\/products\/9783031971327","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}