{"product_id":"9783031988271","title":"An Introduction to K-Pop and BTS: Hybridity and Transcultural Reimaginings","description":"\u003ch1\u003eAn Introduction to K-Pop and BTS: Hybridity and Transcultural Reimaginings\u003c\/h1\u003e \u003ch2\u003eCho, Joanne Miyang; Lee, Tessa C.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.\u003c\/p\u003e\n\u003cp\u003eThis book’s unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third  chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-08-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031988271\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-98828-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 177\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44318253121676,"sku":"9783031988271","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031988271.jpg?v=1776098175","url":"https:\/\/lateknightbooks.com\/products\/9783031988271","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}