{"product_id":"9783031993664","title":"Strategic Marketing Management: Principles and Practice","description":"\u003ch1\u003eStrategic Marketing Management: Principles and Practice\u003c\/h1\u003e \u003ch2\u003eMogaji, Emmanuel\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.\u003c\/p\u003e\n\u003cp\u003eDesigned specifically for managers, MBA students, and senior executives across various industries—including healthcare, finance, engineering, and B2B—the book presents theory, actionable strategies and reflective exercises tailored to the challenges faced by professionals in non-marketing roles.\u003c\/p\u003e\n\u003cp\u003eChapters delve into essential marketing concepts, such as market and customer insights, implementation of effective strategies, global marketing, brand management, and the impact of digital transformation. Real-world examples from leading companies like AstraZeneca, Bentley, and the NHS illustrate how strategic marketing principles can drive long-term growth, while reflective questions throughout the book encourage readers to apply these lessons to their own organizational challenges. Readers will learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMake informed, data-driven decisions that align with business goals\u003c\/li\u003e\n\u003cli\u003eDevelop and implement marketing strategies that are adaptable and future-focused\u003c\/li\u003e\n\u003cli\u003eLead cross-functional teams to foster a customer-centric culture\u003c\/li\u003e\n\u003cli\u003eLeverage emerging technologies and global trends to maintain a competitive edge.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA valuable resource for students and leaders, this book will help you build the strategic marketing expertise needed to drive success in a rapidly changing landscape.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-11-06\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783031993664\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-031-99367-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 439\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44309926445196,"sku":"9783031993664","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783031993664.jpg?v=1778008633","url":"https:\/\/lateknightbooks.com\/products\/9783031993664","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}