As The Walt Disney Company celebrates 100 years of fairy-tale magic, this collection of essays encapsulates this long and successful journey. From its beginnings as Laugh-O-Gram in the early 1920s, the two-man operation has become a multi-billion-dollar corporation that is a world leader in media communications. Their magical stories have continued across generations, supported by film, theme parks, and merchandise, all of which have made Disney a household name. This collection seeks to celebrate these stories, both historically and within present-day times, examining the relevance and importance of the world of Disney in popular culture.

Amanda Rutherford is a Lecturer in the School of Language and Culture at Auckland University of Technology, Aotearoa, New Zealand.

Sarah Baker is an Associate Professor in the School of Communication Studies at Auckland University of Technology, Aotearoa, New Zealand.