The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth

Hendricks, Leeya

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.

Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today’s digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.

Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.

Details

Published by: Palgrave Macmillan

Publication Date: 2026-01-30

Format: Hardcover

ISBN-13: 9783032080301

DOI: 10.1007/978-3-032-08031-8

Dimensions: 235cm x155cm

Pages: 369