{"product_id":"9783032093318","title":"Financial Social Media A Quantitative Approach to Measuring Investor Sentiment","description":"\u003ch1\u003eFinancial Social Media\u003c\/h1\u003e\u003ch2\u003eA Quantitative Approach to Measuring Investor Sentiment\u003c\/h2\u003e\u003ch3\u003eYing Zhang\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Financial Services\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eFinancial social media refers to platforms where users discuss and share information related to financial markets, investments, and economic trends where users exchange ideas, seek advice, and stay updated on financial news. This second edition includes theoretical models, new methodologies, and empirical data, along with tests that reveal how online communication not only impacts stock returns, but also volatility, trading volume, and liquidity, as well as an investing firm's value and reputation.\u003c\/p\u003e\r\n\u003cp\u003eThe book introduces what financial social media is and why it's important. It discusses who is more likely to post messages on financial social media and why while demonstrating how to measure financial social media activities using statistical approaches.  Based on intuition, logic, and empirical evidence, the book explores the patterns of posting activities and argues that online talk does matter to investors. It also discusses trading strategies for both retail and institutional investors, and looks to the future in how the industry might change. It will be of interest to researchers of financial services, social media, behavioral finance, and risk management, alongside policymakers and practitioners. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eYing Zhang\u003c\/span\u003e\u003c\/strong\u003e is Associate Professor at Fairfield University, USA, and serves\/served on the editorial boards of the \u003cem\u003eJournal of Mathematical Finance\u003c\/em\u003e, \u003cem\u003eJournal of Real Estate Practice and Education\u003c\/em\u003e, \u003cem\u003eJournal of Real Estate Literature\u003c\/em\u003e, \u003cem\u003eInternational Business \u0026amp; Management\u003c\/em\u003e and the \u003cem\u003eAmerican Journal of Theoretical and Applied Business\u003c\/em\u003e. His research focuses in the areas of international equity diversification, real estate assets allocation, REITs, asset pricing, portfolio management, and \u003cem\u003efinancial social media\u003c\/em\u003e. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDr. Zhang\u003c\/strong\u003e has published articles in peer-reviewed journals, such as \u003cem\u003eJournal of Banking \u0026amp; Finance\u003c\/em\u003e, \u003cem\u003eJournal of Business Finance \u0026amp; Accounting\u003c\/em\u003e, \u003cem\u003eJournal of Financial Research\u003c\/em\u003e, \u003cem\u003eReal Estate Economics\u003c\/em\u003e, \u003cem\u003eJournal of Real Estate Finance and Economics\u003c\/em\u003e, and \u003cem\u003eJournal of Real Estate Research\u003c\/em\u003e. He has also made frequent presentations at national and international scholarly conferences, such as Financial Management Association (FMA) and the American Real Estate Society (ARES).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032093318\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e410\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44523500241036,"sku":"9783032093318","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032093318.jpg?v=1780603515","url":"https:\/\/lateknightbooks.com\/products\/9783032093318","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}