{"product_id":"9783032101419","title":"International Series in Advanced Management Studies: Consumers’ Evaluation of Product Packaging in Immersive Environments","description":"\u003ch1\u003eInternational Series in Advanced Management Studies: Consumers’ Evaluation of Product Packaging in Immersive Environments\u003c\/h1\u003e \u003ch2\u003eBranca, Generoso\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"xxxmsonormal\"\u003e\u003cspan style=\"color: black;\"\u003eThis book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-world settings, focusing on packaging’s structural, haptic, and visual cues. Through a cue-based approach and empirical studies\u003cem\u003e, it assesses consumers' perceptions, attitudes, and intentions, such as \u003c\/em\u003eperceived sustainability, willingness to pay, purchase intention, and more. The volume bridges packaging design, sustainability, and \u003cem\u003econsumer behavior in immersive environments\u003c\/em\u003e, offering actionable insights for researchers and professionals in marketing, product development, and digital innovation. It positions VR as a valid tool for packaging evaluation \u003cem\u003eand testing\u003c\/em\u003e, contributing to both academic discourse and practical applications in prototyping and sustainable design.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-11-04\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032101419\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-032-10142-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 118\u003c\/p\u003e ","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":44542882775180,"sku":"9783032101419","price":116.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032101419.jpg?v=1775059836","url":"https:\/\/lateknightbooks.com\/products\/9783032101419","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}