{"product_id":"9783032120298","title":"Management for Professionals: Protecting Intellectual Property and Innovation","description":"\u003ch1\u003eManagement for Professionals: Protecting Intellectual Property and Innovation\u003c\/h1\u003e \u003ch2\u003eBader, Martin A.; Gassmann, Oliver; Thompson, Mark James\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eInnovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R\u0026amp;D.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003ePatent Management\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003e offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global research with industry collaboration, the book covers:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cstrong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eWinning IP Strategies\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003e: Use offensive and defensive tactics to compete globally.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cstrong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eFuture-proofing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003e: Adapt patent strategy to AI, blockchain, and emerging tech.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cstrong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eSuccessful practices\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003e: Learn from top firms and public-sector initiatives.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cstrong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eProven tools\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003e: Apply frameworks for start-ups, SMEs, and large corporations.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eBuilt on projects with leading organizations like the European Commission and WIPO, this book connects theory and practice to make IP a lasting competitive edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cstrong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eAbout the reviews\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eA reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eThomas Landolt\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003e, former Managing Director, IBM\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003e\u003cem\u003eA really comprehensive, all-in book about patents\u003c\/em\u003e—\u003cem\u003estrategy, value, management and commercialization. And not forgetting what they are for\u003c\/em\u003e—\u003cem\u003efoster innovation\u003c\/em\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eDr. Joerg Thomaier\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-ansi-language: EN-US; mso-bidi-font-style: italic;\"\u003e, former \u003c\/span\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eHead of IP Bayer Group\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"mso-ansi-language: EN-US;\"\u003eAn excellent tool for those who aim for professional management of the intangible assets of companies and other organizations.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-ansi-language: EN-US; mso-bidi-font-style: italic;\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e“Best Patent Book”\u003c\/strong\u003e \u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003eaward winner\u003c\/strong\u003e, IPKat blog\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-06-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783032120298\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 330\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":44698608042124,"sku":"9783032120298","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032120298.jpg?v=1777990050","url":"https:\/\/lateknightbooks.com\/products\/9783032120298","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}