The Corporate Gaze: The Impact of Data Collection on Consumer Behaviour

Lefkeli, Deniz

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers increasingly feel observed, influencing their decision-making processes. "The Corporate Gaze" delves into this emerging phenomenon, offering insights into consumer perceptions and the broader implications for marketing strategies.

Key concepts include the evolution of surveillance from the Panopticon to modern data collection, individual differences in feeling observed, and the consequences of feeling observed. Through expert analysis and empirical research, the author provides a comprehensive understanding of this critical issue, making it essential reading for marketing professionals and scholars alike.

This book is invaluable for researchers, academics, and practitioners in marketing, consumer psychology, and technology studies. It offers a fresh perspective on consumer-technology interactions, providing actionable insights for enhancing consumer experiences and well-being.

Details

Published by: Palgrave Macmillan

Publication Date: 2026-02-10

Format: Hardcover

ISBN-13: 9783032136909

DOI: 10.1007/978-3-032-13691-6

Dimensions: 210cm x148cm

Pages: 88