Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa The Realities of the Post COVID-19 Era

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Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa The Realities of the Post COVID-19 Era

Sale price  $179.99 Regular price $199.99

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Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

The Realities of the Post COVID-19 Era

Emelia Amoako Asiedu | Richard Kofi Asravor | Robert Ebo Hinson | George Oppong Ampong

Business & Economics / Entrepreneurship

This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. 

Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.

Emelia Amoako Asiedu, Associate Professor, Heads department of Marketing at GCTU Business School.
Richard Kofi Asravor , Senior Lecturer, Heads department of Economics at GCTU Business School.
George Oppong Appiagyei Ampong, is the  Dean of GCTU Business School.
Robert Ebo Hinson is a Marketing Professor at the University of Ghana.  

Publication Date: 02 May 2026
Publisher: Springer Nature Switzerland
Imprint: Palgrave Macmillan
ISBN-13: 9783032141736
Format: Hardback
Page Count: 369

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