Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa: The Realities of the Post COVID-19 Era

Amoako Asiedu, Emelia; Kofi Asravor, Richard; Ebo Hinson, Robert; Oppong Ampong, George

This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. 

Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.

Details

Published by: Palgrave Macmillan

Publication Date: 2026-05-02

Format: Hardcover

ISBN-13: 9783032141736

DOI: 10.1007/978-3-032-14174-3

Dimensions: 210cm x148cm

Pages: 369