{"product_id":"9783032153371","title":"The Economic Roots of Evangelicalism in Brazil Using Microeconomic Theory to Understand Religious Conversion at Scale","description":"\u003ch1\u003eThe Economic Roots of Evangelicalism in Brazil\u003c\/h1\u003e\u003ch2\u003eUsing Microeconomic Theory to Understand Religious Conversion at Scale\u003c\/h2\u003e\u003ch3\u003eFabio Miessi Sanches | Raphael Corbi\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePolitical Science \/ Political Economy\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eSince the 1990s, Evangelicalism has spread rapidly across Brazil, reshaping the country’s religious landscape. This transformation has captured media attention across the Americas, yet few works offer a structured and theory-based account of the phenomenon.\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eThe Economic Roots of Evangelicalism in Brazil\u003c\/em\u003e provides a detailed and empirically grounded analysis of this expansion through the lens of microeconomic theory. Rather than attributing the rise of Evangelicalism only to its appeal among the poor, this book examines the “production technologies” of religion. The authors explore how Evangelical churches opened temples, scaled operations, and reached converts nationwide—within a regulatory environment broadly favorable to religious entrepreneurship.\u003c\/p\u003e\r\n\u003cp\u003eDrawing on data and analysis surrounding the microeconomics of consumers and firms, the authors demonstrate how Evangelical churches developed a dynamic organizational model that positioned them at the forefront of Brazil’s religious market. Bridging economics, sociology, political science, and religion, this book offers a rare interdisciplinary perspective on one of the most consequential social transformations in contemporary Latin America.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;\"\u003e\u003cstrong\u003eFabio Miessi Sanches\u003c\/strong\u003e is Associate Professor of Economics at the São Paulo School of Economics (FGV-EESP) and a founder of the Center for the Economics of Religion and Public Policy (CERP-USP). He has taught at the University of São Paulo, PUC-Rio, Insper, and the BI Norwegian Business School. His research on religion and social change has been featured in news outlets including \u003cem\u003eThe Economist\u003c\/em\u003e, \u003cem\u003eO Estado de S. Paulo\u003c\/em\u003e, \u003cem\u003eFolha de S. Paulo\u003c\/em\u003e, \u003cem\u003eO Globo\u003c\/em\u003e, and \u003cem\u003eValor Econômico\u003c\/em\u003e.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;\"\u003e\u003cstrong\u003eRaphael Corbi\u003c\/strong\u003e is Full Professor of Economics at the University of São Paulo. He is a founder and the research director of the Center for the Economics of Religion and Public Policy (CERP-USP). He was also an external consultant for Job Insecurity and Life Satisfaction in Latin America, commissioned by the Inter-American Development Bank.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 August 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032153371\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e216\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45228879413388,"sku":"9783032153371","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032153371.jpg?v=1781087962","url":"https:\/\/lateknightbooks.com\/products\/9783032153371","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}