Studies in Big Data: Proceedings of the International Conference on Digital and Social Marketing

Kacprzyk, Janusz; PATNAIK, SRIKANTA; BANDRANA, ANIL KUMAR

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.

Details

Published by: Springer

Publication Date: 2026-06-27

Format: Hardcover

ISBN-13: 9783032160409

DOI:

Dimensions: 235cm x155cm

Pages: 387