Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2025, Volume 2

Reis, José Luís; Ruiz-Mafé, Carla; Peter, Marc K.; Reis, Luís Paulo

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Details

Published by: Springer

Publication Date: 2026-04-10

Format: Hardcover

ISBN-13: 9783032162878

DOI: 10.1007/978-3-032-16288-5

Dimensions: 235cm x155cm

Pages: 667