{"product_id":"9783032164971","title":"Sustainable Marketing A Value-based Approach","description":"\u003ch3\u003eSpringer Texts in Business and Economics\u003c\/h3\u003e\u003ch1\u003eSustainable Marketing\u003c\/h1\u003e\u003ch2\u003eA Value-based Approach\u003c\/h2\u003e\u003ch3\u003eDobromir Kirilov Stoyanov\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cem\u003eSustainable Marketing: A Value-Based Approach\u003c\/em\u003e presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, communicating, and delivering sustainable customer value, it positions sustainability as a core driver of long-term competitive advantage. Dr. Dobromir Kirilov Stoyanov develops a value-based perspective that connects businesses, policymakers, and society in a shared effort to generate positive social and environmental impact.\u003c\/p\u003e\r\n\u003cp\u003eThe book addresses digital-age misinformation and skepticism, equipping readers with critical thinking tools to evaluate evidence and identify credible environmental information. It introduces the concept of five sustainability gaps in consumer behavior and examines sustainability across the marketing mix, including sustainable design, innovation, life-cycle assessment, ethical pricing models, transparent communication strategies, and trust-building frameworks for long-term customer relationships.\u003c\/p\u003e\r\n\u003cp\u003ePractical tools, conceptual models, and teaching case studies make the material accessible and actionable for diverse audiences. This textbook is ideal for undergraduate and graduate students in marketing, business, or sustainability; professionals seeking to transition toward sustainable practices; educators in search of a contemporary sustainability text; and policymakers or NGO leaders exploring market-based sustainability solutions.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003eDobromir Kirilov Stoyanov holds a Ph.D. in Marketing from the University of Economics - Varna, Bulgaria. He is an Associate Professor at EM Strasbourg Business School, University of Strasbourg, France, where he teaches a wide range of marketing disciplines, including Retail Marketing and Logistics, Sustainable Marketing, B2B Marketing, Advanced International Marketing, and Sustainable Customer Relationship Management. His research interests focus on vending retail marketing, the chemistry of marketing, and sustainable marketing. He is a member of the HuManiS Research Center (UR 7308). His work has been published in the \u003cem\u003eInternational Journal of Retail \u0026amp; Distribution Management, Journal of Consumer Affairs, \u003c\/em\u003eand \u003cem\u003eJournal of Macromarketing. \u003c\/em\u003eHe is also the author of the textbook Vending Retail Marketing: Text and International Cases (2025), published by Springer. \u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032164971\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e161\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":45383170785420,"sku":"9783032164971","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032164971.jpg?v=1781058243","url":"https:\/\/lateknightbooks.com\/products\/9783032164971","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}