{"product_id":"9783032194671","title":"Co-Creating the Future with AI A Guide to Reinventing Value, Innovation, and Collaboration in Organizations","description":"\u003ch1\u003eCo-Creating the Future with AI\u003c\/h1\u003e\u003ch2\u003eA Guide to Reinventing Value, Innovation, and Collaboration in Organizations\u003c\/h2\u003e\u003ch3\u003eVenkat Ramaswamy | Kerimcan Ozcan | Krishnan Narayanan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-IN\"\u003eThis book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. Gone are the days of simply making and selling products or services. Now, humans and these AI systems combine to produce and use tokens of intelligence to craft interactive experiences, shifting value creation from mere transactions to dynamic, co-intelligent engagements.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-IN\"\u003eThe authors introduce a groundbreaking paradigm of co-creatively generated intelligence (COIN): relational intelligence emerging between humans, machines, institutions, and ecosystems, where co-intelligent organizational ecosystems optimize decision-making, personalize experiences, and drive new forms of agility.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-IN\"\u003ePacked with case studies, including OpenAI, L’Oréal, SAP, Siemens, JPMorgan Chase, Tesla, and emerging digital public infrastructures, this book details how COIN is transforming enterprises in innovative ways. It outlines how businesses can leverage Nextgen AI to enhance operations, offerings, and customer experiences while making a positive impact on the environment. This work will captivate scholars and practitioners alike, offering pathways to co-create a symbiotic, sustainable future.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003cstrong\u003eVenkat Ramaswamy\u003c\/strong\u003e is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition. He explores how humans and AI systems co-create intelligence and value in next-generation organizations and ecosystems.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eKerimcan Ozcan\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing. \u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eKrishnan \u003cspan class=\"mark0nha7d2p1\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\"\u003eNarayanan\u003c\/span\u003e\u003c\/strong\u003e is Co-Founder and President of itihaasa Research and Digital. He studies the evolution of emerging technologies and innovations. He researches at the Centre for Responsible AI, IIT Madras, India. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032194671\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e296\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":46040696422540,"sku":"9783032194671","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032194671.jpg?v=1780604218","url":"https:\/\/lateknightbooks.com\/products\/9783032194671","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}