This book offers a critical evaluation of the political, technological, and sustainability shifts reshaping international business. As global firms confront challenges such as geopolitical tensions, digital disruption, and growing sustainability pressures, the volume provides timely insights into how these forces influence firm strategies and value creation. Drawing on the best papers from the 51st AIB UK and Ireland Chapter Conference, it examines themes including political instability and protectionism, digital transformation of business models, and strategic responses to sustainability challenges. Contributions from leading scholars deliver rigorous analysis and expert perspectives on the evolving international business landscape. The book equips readers with a comprehensive understanding of how firms can adapt to volatility and remain competitive in a rapidly changing global marketplace. It is an essential resource for academics, students, and practitioners seeking to understand contemporary international business dynamics and their implications for research, policy, and strategic decision-making.

Abderaouf Bouguerra is Associate Professor of Strategy and International Business at Surrey Business School, University of Surrey, UK. His research focuses on strategy, international business, and sustainability, and has been published in leading business and management journals.

Sun Hye Lee is Associate Professor of Strategy and International Business at Surrey Business School, University of Surrey, UK. Her research examines corporate social irresponsibility, global supply chains, and digital sustainability and has appeared in a range of leading international business and management journals.

Jill Juergensen is Lecturer in International Business and Strategy at Surrey Business School, University of Surrey, UK. Her research interests include SME innovation, organisational learning, and international business activities such as exporting and international alliances.

Shasha Zhao is Associate Professor of International Business and Innovation at the University of Surrey, UK. Her research focuses on global innovation strategies, sustainable development, and knowledge management in multinational enterprises from emerging economies.