This Open Access book explores the application of artificial intelligence across finance, accounting, and business administration in Romania and Hungary. It provides a comprehensive assessment of the current landscape, including collaboration networks, industry use cases, data analysis and visualization techniques, and future research directions. Emphasizing the regional context, it examines policy frameworks, ecosystem dynamics, and practical case studies from both countries.

The first part of the book presents the state of the art in AI applications within finance, accounting, and business administration. It then analyzes the current state of the digital economy in Romania and Hungary, highlighting business transformations driven by AI integration. Finally, the book turns to future research perspectives, focusing on opportunities for universities and regional collaboration through AI initiatives in Central and Eastern Europe.

This book was developed within the project titled E2U-AI (project Code: ROHU00120). This project is funded under the Interreg VI-A Romania-Hungary Programme. For more information regarding the programme please visit the official website: http://www.interreg-rohu.eu.

Table of Contents:

Chapter 1. State of the Art of Artificial Intelligence Application in Finance, Accounting and Business Administration in Romania and Hungary - Camelia Delcea, Liviu-Adrian Cotfas, Claudia-Diana Sabău-Popa

Part I: Artificial Intelligence and the Digital Economy in Romania and Hungary

Chapter 2. The Current State of The Digital Economy in Romania and Hungary - Claudia-Diana Sabău-Popa, Alexandra Bele, Monica Ariana Sim

Chapter 3. Governmental Initiatives and EU-Funded Projects - Anca Otilia Dodescu, Laurențiu Droj

Chapter 4. AI-Enabled Efficiency in Public Sector Processes – Pilot Pro-jects in Local Government - Olimpia Ban, Diana Perțicaș

Chapter 5. The Entrepreneurial Tech Ecosystems and AI Potential - Elena Botezat, Anca Otilia Dodescu

Chapter 6. The Romanian Labour Market and Its Response to Digital Transformation - Elena Botezat, Olimpia Ban

Chapter 7. The Hungarian Labour Market and Its Response to Digital Transformation - Anita Kiss

Part II: Artificial Intelligence Solutions for Romanian and Hungarian Companies’ Activities

Chapter 8. AI-Driven Decision Making in Companies: Opportunities and Barriers - Diana Claudia Perțicaș

Chapter 9. From Transaction Processor to Strategic Analyst: Empirical Insights into the Digital Remodelling of The Accounting Func-tion - Carmen Mihaela Scorțe, Diana Elisabeta Matica

Chapter 10. AI in Digital Marketing: Local Platforms and Consumer Behaviour - Dorin Cristian Coita

Chapter 11. Digital Transformation through AI in a Major Hungarian Bank - Dóra Gazdag-Kerezsi

Chapter 12. AI-supported HR Management: Insights from Romanian and Hungarian Part III: Data Analysis and Visualisation in the AI Era - Gergő Tömöri, Elena Botezat

Chapter 13. AI in Data Visualisation - Codruța Mare

Chapter 14. AI in Data Analysis – A STATA Guide - Codruța Mare

Chapter 15. Artificial Intelligence for Enhanced Integrated Reporting in Romania - Victoria Bogdan, Dorina-Nicoleta Popa

Chapter 16. A Successful Romanian AI-based FinTech Startup - Claudia-Diana Sabău-Popa1, Alexandra Bele, Corneliu -Cristian Bențe

Chapter 17. A Successful Hungarian AI-based FinTech Startup - Péter Bajnai, János Szenderák

Part IV: Research Perspectives and Future Directions in Romania and Hungary

Chapter 18. Opportunities for Applied Research in Collaboration with Romanian Universities - Alexandru Constăngioara

Chapter 19. Opportunities for Applied Research in Collaboration with Hungarian Universities - Peter Lengyel

Chapter 20. Regional Collaboration: AI Initiatives in Central and East-ern Europe - Dana -Simona Gherai, Luminița Rus

Chapter 21. Human Capital Development: Academic Programs and Doc-toral Research In AI - István Füzesi

Chapter 22. AI’s Future Directions in Human Capital Development, Aca-demic Progress and Doctoral Research - Alexandru Constăngioara

Prof. Dr. Habil Diana Sabau Popa is Dean of the Faculty of Economic Sciences at the University of Oradea, Romania. She has an extensive academic background in international business, entrepreneurship, and higher education management. As a faculty leader, she has coordinated numerous educational initiatives aimed at modernizing curricula and strengthening the connection between academia and the business environment.

Her research portfolio includes publications in peer-reviewed journals, book chapters, and conference proceedings in the fields of economics and management, most of them indexed in the Web of science. She has coordinated national and international research projects, served as a reviewer for scientific journals, and has been actively involved in academic networks that promote innovation and sustainable development in higher education.