Offering a novel perspective on entrepreneurship that transcends geographical boundaries, this book amplifies the voice of the entrepreneur as a pivotal social actor, situating them within relevant theoretical and practical contexts. Employing aspects of visual anthropology as an analytical lens, the authors divide the book into distinct sections, each unearthing concealed narratives, processes, and challenges faced by entrepreneurs.

Unlike conventional entrepreneurship studies, which predominantly focus on business creation for innovation and economic development, this work advocates for the integration of anthropological perspectives, employing photographic material and direct narratives sourced from the everyday lives of entrepreneurs. These visual artifacts provide a rich tapestry of insights, allowing readers to engage actively in meaning-making alongside the authors. By weaving together the experiences of entrepreneurs, the research fosters a collaborative exploration of entrepreneurship’s nuances.

Emphasizing the intricate interplay between entrepreneurial endeavors and the realization of social change across diverse global contexts, this work will enrich both theory and practice in entrepreneurship, fostering a holistic appreciation of entrepreneurship as a dynamic force for societal transformation.

Oscar Javier Montiel Méndez is Professor of Management at the Universidad Autónoma de Ciudad Juárez, México.