This volume explores the transformative role of digital cultural heritage in shaping sustainable cultural tourism. It examines how innovations such as 3D reconstructions, immersive media, and memory twins—digital counterparts of monuments and artefacts—enhance visitor engagement and protect fragile sites. By linking physical heritage with digital narratives, the book demonstrates how technology fosters informed, meaningful tourism experiences while addressing challenges like overtourism and environmental stress. Featuring peer-reviewed contributions from the EuroMed2024 workshop under the UNESCO Chair on Digital Cultural Heritage, it bridges theory, policy, and practice. This resource offers scholars, policymakers, and practitioners actionable insights into managing cultural tourism in the digital era, aligning heritage preservation with the United Nations’ 2030 Agenda for Sustainable Development.

Marinos Ioannides is a leading figure in digital cultural heritage and founder of the Digital Heritage Research Lab at Cyprus University of Technology. Holder of UNESCO and ERA Chairs, he has secured major EU funding and published over 100 works. His pioneering research in 3D reconstruction has earned awards such as the IBM and Tartessos Prizes, advancing global heritage digitisation and preservation.

João Martins is Full Professor at NOVA School of Sciences and Technology, Lisbon, Portugal. With over 100 publications in books and journals and 200 conference papers, he has led numerous national and international projects. He is a leading scientist at CTS/UNINOVA, focusing on cultural tourism and energy efficiency.

Lorenzo Cantoni is Professor at USI – Università della Svizzera italiana, Lugano, Switzerland, where he directs the Institute of Digital Technologies for Communication. He holds the UNESCO Chair in ICT for sustainable tourism at World Heritage Sites, established in 2013, and researches digital communication and cultural heritage.