{"product_id":"9783032258977","title":"'Made In' and the Fashion Industry A Comprehensive Perspective","description":"\u003ch1\u003e'Made In' and the Fashion Industry\u003c\/h1\u003e\u003ch2\u003eA Comprehensive Perspective\u003c\/h2\u003e\u003ch3\u003eTeresa Sadaba | Eleonora Acciai | Pedro Mir-Bernal | Lorenzo Cantoni\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cspan lang=\"IT-CH\" data-olk-copy-source=\"MessageBody\"\u003eThis book examines the multifaceted role of the \"Made In\" label in the global fashion industry through the analysis of various case studies. It explores the intersections between legal frameworks, cultural heritage, branding strategies, and regional practices, offering a comprehensive perspective on the significance and implications of \"Made In\" designations.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"x_MsoNormal\"\u003e\u003cspan lang=\"IT-CH\"\u003eKey concepts such as the legal protection of \"Made In\" labels, the impact of globalization on luxury brands, and the role of digital strategies in communicating product origins are thoroughly investigated. The authors, an international team of academics and experts in fashion communication and management, provide a nuanced analysis of how \"Made In\" labels influence consumer perceptions and brand value.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"x_MsoNormal\"\u003e\u003cspan lang=\"IT-CH\"\u003eScholars, students, and professionals in the fields of fashion, marketing, and cultural heritage will find this book invaluable. It offers insights into the strategic use of \"Made In\" labels and their impact on global trade, consumer perception, and regional economies.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp class=\"x_MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"IT-CH\" data-olk-copy-source=\"MessageBody\"\u003eTeresa Sádaba\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"IT-CH\"\u003e is full time Professor at the University of Navarra, where she teaches strategic communication. From 2001 to 2025 she was Dean of ISEM Fashion Business School. Her research centers on strategic communication and framing theory across politics, banking, and fashion.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"x_MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"IT-CH\"\u003eEleonora Acciai\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"ES\"\u003e holds a Ph.D. in Management for Digital Transformation: business, communication and ethics. Her research focuses on Country of Origin, Made in Italy, sustainability and digitalization in the fashion industry, with some studies published in peer-reviewed journals. She lectures in Luxury Marketing and Branding at SSML Pisa and University Niccolò Cusano.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"x_MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"IT-CH\"\u003ePedro Mir Bernal\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"IT-CH\"\u003e serves on the faculty of ISEM Fashion Business School (University of Navarra), teaching brand strategy and marketing management. His peer-reviewed work appears in JCR\/Scopus-indexed journals and in several books and conferences. He brings 25 years of executive experience in senior marketing positions at world-leading companies.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"x_MsoNormal\"\u003e\u003cstrong\u003e\u003cspan lang=\"IT-CH\"\u003eL\u003c\/span\u003e\u003cspan lang=\"IT-CH\"\u003eorenzo Cantoni\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"IT-CH\"\u003e is Professor at USI – Università della Svizzera italiana (Lugano, Switzerland). He is the director of the Institute of Digital Technologies for Communication, Chair-holder of a UNESCO Chair, and Director of two Master programs: in Digital Fashion Communication (double degree with Université Paris 1 Panthéon-Sorbonne, Paris, France), and in International Tourism.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 September 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032258977\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":47202873507980,"sku":"9783032258977","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032258977_5987ff0b-a5f3-438d-901e-a5d69ca3fdaf.jpg?v=1780619018","url":"https:\/\/lateknightbooks.com\/products\/9783032258977","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}