Technology, societal shifts, and policy reforms are redefining the foundations of business. Drawing on cutting-edge research and the best papers from the 18th EuroMed Academy of Business Conference, this second volume of a two-volume work brings together leading research to unpack these transformative forces and their implications for organizations worldwide.

From active inference theory and strategic adaptation, to AI adoption in SMEs and sustainability reporting in the oil and gas sector, this volume bridges theory and practice across diverse contexts. Chapters delve into governance narratives in healthcare, determinants of small firm growth, and barriers to global expansion for startups, while exploring emergent phenomena such as metaverse commerce and contactless payment adoption. The book also addresses critical themes of corporate governance, quality of life metrics, and policy-driven innovation.

Combining systematic literature reviews, bibliometric analyses, and empirical investigations, this volume provides a comprehensive resource for scholars, doctoral researchers, and policy experts. It equips readers with insights to understand and influence the interplay between technology, societal values, and regulatory frameworks in shaping the future of business.

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).

Leonidas Efthymiou is Associate Professor in the School of Business at the University of Nicosia, Cyprus (EU).

Yaakov Weber is President of the EuroMed Academy of Business and Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel .

S. M. Riad Shams is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK.

Evangelos Tsoukatos is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus.