{"product_id":"9783032270559","title":"Foundations of Creativity and Innovation An Introduction to Diverse Pathways to Innovation Across Economies and Industries","description":"\u003ch1\u003eFoundations of Creativity and Innovation\u003c\/h1\u003e\u003ch2\u003eAn Introduction to Diverse Pathways to Innovation Across Economies and Industries\u003c\/h2\u003e\u003ch3\u003eArpita Agnihotri | Saurabh Bhattacharya\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"elementtoproof\" style=\"background: white;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #242424;\"\u003eWhat does creativity and innovation really look like in today’s world? From high-tech breakthroughs to ingenious low-cost solutions, this textbook takes you on a global journey through the diverse ways ideas are generated, developed, and transformed into impact.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"elementtoproof\" style=\"background: white;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #242424;\"\u003eDivided into four parts and 14 engaging chapters, the book begins by building a strong foundation in creativity, exploring how individuals, teams, and organizations generate novel ideas, before examining how these ideas evolve into innovation across both developed and developing economies. It covers a wide spectrum of approaches, from advanced, frontier innovations and science fiction–inspired futures thinking to frugal and reverse innovation that address real-world challenges with limited resources. The text also highlights emerging perspectives such as biomimicry for sustainable innovation, cross-industry learning, open innovation, and responsible innovation, offering a holistic understanding of how creativity translates into innovation in different contexts.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"elementtoproof\" style=\"background: white;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #242424;\"\u003eEach chapter features cutting-edge industry examples that bring concepts to life, critical thinking exercises that challenge students’ perspectives, and case studies that connect theory to practice.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"elementtoproof\" style=\"background: white;\"\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; color: #242424;\"\u003eIdeal for students of creativity and innovation, international business, and entrepreneurship, this book equips readers with the tools to think creatively, evaluate innovation strategies, and understand how ideas shape industries and societies worldwide.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eArpita Agnihotri \u003c\/strong\u003eis Associate Professor of Management at Penn State Harrisburg, USA.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSaurabh Bhattacharya\u003c\/strong\u003e is Reader in Digital Marketing at Newcastle University Business School, UK.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032270559\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":47722542268556,"sku":"9783032270559","price":76.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032270559.jpg?v=1780619254","url":"https:\/\/lateknightbooks.com\/products\/9783032270559","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}