{"product_id":"9783032297969","title":"Age and the Internet How Aging Shapes Consumer Responses to Online Communication","description":"\u003ch1\u003eAge and the Internet\u003c\/h1\u003e\u003ch2\u003eHow Aging Shapes Consumer Responses to Online Communication\u003c\/h2\u003e\u003ch3\u003eGiovanni Pino | Antea Gambicorti | Alessandro M. Peluso\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Consumer Behavior\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book explores the intricate relationship between age and online communication, offering a comprehensive analysis of how aging influences consumer responses to digital information. As the global population ages, understanding these dynamics is crucial for marketers and researchers alike. Covering key concepts such as older consumers’ trust in online reviews, their purchasing preferences, and their responses to corporate sustainability messages, the book adds a novel perspective to a field dominated by research into younger consumers. Through empirical studies, the authors provide actionable insights for communication specialists, highlighting the importance of tailoring strategies to different age groups. This book is a must-read for those seeking to enhance their understanding of consumer behavior in the digital age.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eGiovanni Pino\u003c\/strong\u003e is an Associate Professor of Business Management at the University of Chieti-Pescara (Italy). His research focuses on sustainable consumption behavior, the adoption of new digital technologies, and marketing communications. He has led internationally funded research projects on these topics and has published in scholarly journals, such as the International Journal of Research in Marketing, the Journal of Business Research, and the Journal of Advertising Research.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAntea Gambicorti \u003c\/strong\u003eis an Assistant Professor of Marketing at the Vienna University of Economics and Business – WU (Austria). Her research focuses on consumer behavior and well-being, with a particular interest in consumer responses to craft and handmade products, the role of groundedness in consumers’ lives, and older consumers’ behavior in online communication. She has published in scholarly journals, such as the International Journal of Management Reviews and the Journal of Interactive Marketing.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAlessandro M. Peluso\u003c\/strong\u003e is a Full Professor of Business Management at the University of Salento, Lecce, and an Adjunct Professor of Sustainable Marketing at LUISS Guido Carli University, Rome (Italy). His research focuses on social communication, elderly consumer behavior, and sustainable consumption. He has published several articles in scholarly journals, including the Journal of Business Ethics, the Journal of Consumer Research, and the Journal of Marketing Research.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 August 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032297969\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":50185181200524,"sku":"9783032297969","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032297969.jpg?v=1780616311","url":"https:\/\/lateknightbooks.com\/products\/9783032297969","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}