{"product_id":"9783032305992","title":"Social and Psychological Dynamics in Business, Volume I Market and Consumer Perspectives","description":"\u003ch3\u003ePalgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business\u003c\/h3\u003e\u003ch1\u003eSocial and Psychological Dynamics in Business, Volume I\u003c\/h1\u003e\u003ch2\u003eMarket and Consumer Perspectives\u003c\/h2\u003e\u003ch3\u003eSandra Loureiro | Ioanna Papasolomou | Alkis Thrassou | Balakrishna Grandhi | Leonidas Efthymiou | Demetris Vrontis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp dir=\"ltr\"\u003eIn an era of rapid digitalisation, globalisation, and societal change, understanding markets requires more than economic rationality. This first book in a two-volume set brings together cutting-edge research that illuminates how social, behavioural, and psychological forces shape consumer decision-making, market dynamics, and strategic outcomes across industries and cultural contexts.\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003eDrawing on insights from behavioural economics, psychology, marketing, and sociology, the chapters explore how identity, values, emotions, culture, and social influence affect consumption, brand engagement, sustainability choices, and perceptions of legitimacy. From digital platforms, hospitality, and fashion to cultural industries, sport, and finance, contributors examine both established and emerging markets using diverse empirical and conceptual approaches.\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003eBy integrating theory with real-world applications, the volume offers robust frameworks and evidence-based insights for understanding why consumers behave as they do—and how organisations can respond responsibly and effectively. With its international scope and interdisciplinary perspective, this book is an essential resource for scholars, advanced students, and practitioners seeking to navigate contemporary markets through a deeper understanding of human behaviour.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSandra Maria Correia Loureiro\u003c\/strong\u003e is Director of Portuguese Marketing \u0026amp; Management SBU of GAMMA, and a Professor at ISCTE-IUL, Portugal.\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIoanna Papasolomou\u003c\/strong\u003e is Associate Dean and a Professor of Marketing at the School of Business, University of Nicosia, Cyprus (EU).\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAlkis Thrassou\u003c\/strong\u003e is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBalakrishna Grandhi\u003c\/strong\u003e is Dean of Global MBA and Master of Global Business, and a Professor of Marketing and Strategy at SP Jain School of Global Management.\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLeonidas Efthymiou\u003c\/strong\u003e is Head of Department of Management and an Associate Professor at the University of Nicosia, Cyprus (EU).\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDemetris Vrontis\u003c\/strong\u003e is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032305992\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":50297927762060,"sku":"9783032305992","price":179.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9783032305992","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}