{"product_id":"9783032310811","title":"The Fundamentals of Social Media","description":"\u003ch3\u003eSpringer Texts in Social Sciences\u003c\/h3\u003e\u003ch1\u003eThe Fundamentals of Social Media\u003c\/h1\u003e\u003ch3\u003eJonathan Matusitz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cspan style=\"color: black;\"\u003eThis book\u003c\/span\u003e\u003cem style=\"color: black;\"\u003e \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003eis a comprehensive resource for upper-undergraduate level students, academics and professionals across five disciplines: communication, digital media, business, psychology, and the social sciences. The book provides insights into social media strategies, ethical considerations, and emerging technologies. It covers key theories, case studies, and practical applications, addressing topics such as digital activism, social media marketing, global political dynamics, and even the implications for virtual reality and the metaverse. Such diverse exploration makes it a valuable tool for making informed decisions and staying competitive in various fields. This book stands out for its high volume of recent statistics, examples, and case studies―in fact, many sources are from 2022–2026―and for its interdisciplinary approach, bridging theory with practical applications across multiple fields. It also explores the impact of social media on mental health and intercultural relations. The comprehensive coverage of current and emerging technologies, combined with recommendations and solutions to common problems (e.g., social media addiction, technology overload, identity theft, etc.), makes it an essential resource for students, academics and practitioners who need to navigate the complexities of the digital landscape.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong style=\"color: black;\"\u003eJonathan Matusitz, Ph.D.\u003c\/strong\u003e\u003cspan style=\"color: black;\"\u003e, is a professor in the Nicholson School of Communication and Media at the University of Central Florida. His research focuses on global communication, the role of communication in terrorism, symbolism in terrorism, and the internationalization of culture and new media. His research methodologies include thematic analysis, qualitative interviewing, semiotics, and theoretical analysis. On top of having over 180 academic publications and over 170 conference presentations, he has received multiple faculty and research awards. Dr. Matusitz has already published 11 academic books as a single or first author: \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eTerrorism \u0026amp; Communication: A Critical Introduction \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Sage, 2013); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eSymbolism in Terrorism: Motivation, Communication, and Behavior \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Rowman \u0026amp; Littlefield, 2015); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eOnline Jihadist Magazines to Promote the Caliphate: Communicative Perspectives \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Peter Lang, 2019); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eGlobal Jihad in Muslim and non-Muslim Contexts \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Palgrave Macmillan, 2020); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eFemale Terrorism in America: Past and Current Perspectives \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Routledge, 2020); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eCommunication in Global Jihad \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Routledge, 2021); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eFundamentals of Public Communication Campaigns \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Wiley, 2022); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eFrom Child Terrorism to Peace Activism \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Springer, 2022); \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eJihad in Sub-Saharan Africa: The Role of Digital Media \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Palgrave Macmillan, 2024); and \u003c\/span\u003e\u003cem style=\"color: black;\"\u003eCommunication in the Metaverse \u003c\/em\u003e\u003cspan style=\"color: black;\"\u003e(Springer, 2024); and Echo Chambers of Conflict: Social Media’s Impact on the Israel-Hamas War Debate (De Gruyter, 2025)\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 August 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032310811\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":50300513484940,"sku":"9783032310811","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032310811.jpg?v=1780600925","url":"https:\/\/lateknightbooks.com\/products\/9783032310811","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}