{"product_id":"9783032320773","title":"Business Analytics with R A Tidy Approach","description":"\u003ch1\u003eBusiness Analytics with R\u003c\/h1\u003e\u003ch2\u003eA Tidy Approach\u003c\/h2\u003e\u003ch3\u003eBowei Chen | Tianyuan Huang\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003eMachine learning has become an essential \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003ecomponent\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e of modern business analytics\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e -- \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003edriving insights, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003eoptimizing\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e operations, and supporting strategic, data-informed decisions. This textbook offers a hands-on and accessible introduction to applying machine learning in business settings using R, with a strong emphasis on the \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003etidy\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e ecosystem. Key packages such as \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW232632874 BCX0\"\u003etidyverse\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e, \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW232632874 BCX0\"\u003etidymodels\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e, and \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW232632874 BCX0\"\u003etidytext\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e provide a cohesive and efficient framework for data analysis, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW232632874 BCX0\"\u003emodeling\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW232632874 BCX0\"\u003e, and communication.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan class=\"TextRun SCXW232632874 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"TextRun SCXW87106780 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW87106780 BCX0\"\u003eBalancing theoretical foundations with applied practice, the book introduces mathematical ideas in a clear, intuitive manner, always anchored in realistic business scenarios. Suitable for the classroom and independent research, readers will gain the confidence and tools to apply the tidy ecosystem effectively, from data preparation to \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW87106780 BCX0\"\u003emodeling\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW87106780 BCX0\"\u003e to interpretation, enabling reproducible, interpretable, and impactful analytics in dynamic business environments.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW16340775 BCX0\"\u003e\r\n\u003cp class=\"Paragraph SCXW16340775 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003eBowei Chen\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e\u003cstrong\u003e \u003c\/strong\u003eis a Professor of \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003eBusiness\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e Analytics and Artificial Intelligence at the Adam Smith Business School, University of Glasgow, UK. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003eHe has also undertaken work and research visits at institutions including Copenhagen Business School, Trinity College Dublin, University College London, Aarhus University, Université de Technologie de Belfort-Montbéliard, University of Bath, National University of Singapore, and Microsoft Research Cambridge.\u003c\/span\u003e \u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003eHe has published widely in books and journals.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"OutlineElement Ltr SCXW16340775 BCX0\"\u003e\r\n\u003cp class=\"Paragraph SCXW16340775 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW16340775 BCX0\"\u003eTianyuan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e Huang\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e is a Lecturer of Data Science and Big Data Technologies at the School of Data Science, Zhejiang University of Finance \u0026amp; Economics, China. Previously, he worked as a Special Research Assistant at the National Science Library, Chinese Academy of Sciences, where he conducted research in the field of information science. \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003eHe has authored three R programming textbooks in China.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e In addition to his publications, he supports the R community by \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003emaintaining\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e several popular CRAN packages such as \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW16340775 BCX0\"\u003eakc\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e for automated topic classification and \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW16340775 BCX0\"\u003etidyfst\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW16340775 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW16340775 BCX0\"\u003e for efficient tidy data manipulation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032320773\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":50591003803788,"sku":"9783032320773","price":89.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9783032320773","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}