{"product_id":"9783032336644","title":"Pricing Is Human A First Principle for Leading High-Performing Organizations","description":"\u003ch3\u003eBusiness Guides on the Go\u003c\/h3\u003e\u003ch1\u003ePricing Is Human\u003c\/h1\u003e\u003ch2\u003eA First Principle for Leading High-Performing Organizations\u003c\/h2\u003e\u003ch3\u003eJan Y. Yang\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Aptos; color: black;\"\u003ePricing is a people business. What a company charges, whom it charges, when it holds firm and when it walks away: these are human decisions, shaped by judgment, incentives, conflict, and culture long before any model runs. And yet pricing rarely has a seat at the top table. It affects everyone but is owned by no one. Too often it is reduced to a technical exercise, or in the worst cases, guesswork.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Aptos; color: black;\"\u003eMost pricing books teach you how to set prices. This book asks the harder question: whether your organization can actually execute the prices it sets. The literature is rich on method and remarkably thin on the human system that surrounds it, the ownership, structure, governance, and cross-functional collaboration across strategy, marketing, sales, product, finance, and operations that decide whether good pricing ever survives contact with the real business. This book positions the human system as its primary focus and treats pricing technique as contextual elements, not the other way around.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Aptos; color: black;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: Aptos; color: black;\"\u003eThat argument matters more, not less, in the age of AI. Algorithms can optimize prices at remarkable speed, and propagate a mistake at the same speed with far less visibility. Correct a sales rep's mispriced deal and you have fixed one deal; a mispriced algorithm reaches thousands before anyone notices. Technology raises the analytical ceiling, but human judgment, alignment, and leadership still decide who wins. Drawing on real-world cases from B2B and consumer markets, this book gives pricing professionals, commercial leaders, and general managers the frameworks to rethink and build the people-centric systems that turn pricing into durable, profitable growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eDr. Jan Y. Yang\u003c\/strong\u003e is a globally recognized expert in pricing strategy and AI‑enabled monetization, with over 18 years of international experience advising B2B and B2C companies across Europe and Asia, with a particular focus on China. He is the founder of PricingGoat, an independent advisory practice specializing in pricing transformation and commercial excellence. Dr. Yang holds a Ph.D. from WHU – Otto Beisheim School of Management and is the author of multiple titles published by Springer.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e22 December 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032336644\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51027010748556,"sku":"9783032336644","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032336644.jpg?v=1782431276","url":"https:\/\/lateknightbooks.com\/products\/9783032336644","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}