“Hermann Simon distills decades of experience as an academic and entrepreneur into powerful insights every manager and entrepreneur should read. This book offers timeless guidance on leadership, value creation, and market success.” 

Phil Kotler

Kellogg School of Management, Northwestern University

Hermann Simon is the Founder and Honorary Chairman of Simon-Kucher, which is the world’s leading price and commercial excellence consultancy. He has taught at Harvard, Stanford, MIT and Keio-University Tokyo. In China the “Hermann Simon Business School” is named after him. Professor Simon is an expert in strategy, marketing and pricing and the only German in the “Thinkers50 Hall of Fame” of the most influential management thinkers in the world.

Professor Simon has published over 40 books in 30 languages, including world bestsellers on Hidden Champions and Price Management. His most recent books are True Profit! No Company Ever Went Broke from Turning a Profit (Springer, 2021) Hidden Champions in the Chinese Century (Springer, 2022) and Beating Inflation (Springer 2022).