{"product_id":"9783032346506","title":"Smooth Marketing and Consumption in Tumultuous Pre-1949 China A Critical Analysis","description":"\u003ch3\u003ePalgrave Debates in Business History\u003c\/h3\u003e\u003ch1\u003eSmooth Marketing and Consumption in Tumultuous Pre-1949 China\u003c\/h1\u003e\u003ch2\u003eA Critical Analysis\u003c\/h2\u003e\u003ch3\u003eTony Yan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eThis book is the first comprehensive work to study pre-1949 marketing history in China (1840-1949), a period of modernization under internal and external pressures. Providing readers with an eclectic lens to understand historical marketing and consumption, it primarily relies on a critical analysis of multiple historical sources including archives (government and corporate), Difangzhi (local gazetteers), Biji (personal notes) and memoirs, newspapers, and local Wenshi Ziliao (history and literature accounts).\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe author demonstrates that pre-1949 Chinese marketing and consumption were neither mass-production-based nor flexible-specialization-based, but fragmentized business behavior, embedded in a socio-politically unstable market.\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe volume will be useful for understanding the historical origins of marketing strategies, consumer behavior, and consumer culture in contemporary China. In addition, from a business and marketing perspective, this book offers a fresh understanding of Modern China that is sure to capture the attention of Sinologists and scholars in Asian studies.\u003c\/p\u003e\r\n\u003c\/div\u003e\u003cdiv\u003e\u003cdiv class=\"x_elementToProof\" data-ogsc=\"rgb(0, 0, 0)\" data-olk-copy-source=\"MessageBody\"\u003eTony Yan is a professor of marketing at College of Saint Benedict \u0026amp; Saint John's University. His research interests include business strategy, international marketing, political economy, public policy, and historical research of marketing. \u003c\/div\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 July 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032346506\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51220617265292,"sku":"9783032346506","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032346506.jpg?v=1783041532","url":"https:\/\/lateknightbooks.com\/products\/9783032346506","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}