{"product_id":"9783032363404","title":"The Moral Marketplace Cause-Related Marketing and the Architecture of Legitimacy","description":"\u003ch3\u003ePalgrave Studies in Marketing, Organizations and Society\u003c\/h3\u003e\u003ch1\u003eThe Moral Marketplace\u003c\/h1\u003e\u003ch2\u003eCause-Related Marketing and the Architecture of Legitimacy\u003c\/h2\u003e\u003ch3\u003eWilson Nih Ndasi\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis book examines cause-related marketing and how organisations link business activity with social causes to build trust and support. It explains why some campaigns create value and social impact, while others lead to scepticism, reputational risk, or concerns about misleading claims.\r\nThe book traces the development of cause-related marketing from its origins in the 1980s to current challenges shaped by digital platforms, artificial intelligence, transparency, and corporate accountability. It explores consumer behaviour, trust, authenticity, and ethical decision-making, alongside partnerships with charities, differences across countries and cultures, and key decisions in campaign design and evaluation. The book also introduces new frameworks for understanding how these campaigns generate both business and social outcomes over time.\r\nBy combining research evidence with practical insights, this book supports scholars, students, and practitioners in designing and assessing responsible and effective cause-related marketing programmes\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eWilson N. Ndasi \u003c\/strong\u003eis Senior Lecturer in Marketing at Nottingham Business School, Nottingham Trent University, UK. A Fellow of the Higher Education Academy and Chartered Marketer, his research focuses on cause-related marketing, digital engagement, and international consumer behaviour, with publications in leading peer-reviewed journals\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 February 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032363404\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":51561663561868,"sku":"9783032363404","price":161.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lateknightbooks.com\/products\/9783032363404","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}