How does knowledge shape markets, industries, and the evolution of society? In this second volume of a two-volume work, authors explore the topic of knowledge management (KM) beyond the organisational boundary to examine how knowledge circulates across ecosystems, economies, and communities — influencing industries, public services, global competitiveness, and societal wellbeing.

Analysing how firms, institutions, and networks generate, share, and leverage knowledge in complex, interdependent environments, the book - the first in a two-volume work - reveals the profound role of knowledge in driving innovation, shaping policy, supporting sustainability, and enabling equitable economic development.

Contributors investigate the mechanisms through which knowledge flows across stakeholders — from consumers and regulators to universities, civil society, and digital platforms — and how technologies such as AI, VR, data analytics, and blockchain transform these relationships. Topics include open innovation in SMEs, knowledge accessibility and data governance, AI‑enabled communication competencies, the societal implications of large language models, and the public value of knowledge‑driven service systems.

Manlio Del Giudice is Full Professor of Management at the Pegaso Digital University in Italy, where he holds the position of Head of the Department of Management and Economics, as well as Head of the Department of Law.

Armando Papa is currently Professor of Management, Innovation and Marketing at the Department of Economics and Statistics at the University of Salerno.

Demetris Vrontis is Professor and Vice Rector for Faculty and Research at the University of Nicosia in Cyprus, the Editor-in-Chief of the EuroMed Journal of Business, and President of the EuroMed Academy of Business.

Alkis Thrassou is Professor and Director of Gnosis Mediterranean Institute for Management Science at the University of Nicosia, Cyprus.

Yioula Melanthiou is an Assistant Professor of Marketing at the Cyprus University of Technology.