Sustainability in the African Media Industries
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Sustainability in the African Media Industries
Trust Matsilele | Lungile Augustine Tshuma | Pedzisai Ruhanya
African media is facing precarity, and this book asks how it is sustaining itself despite that. Grounded in the three pillars of media sustainability: social, institutional, and financial viability, this edited volume interrogates an industry navigating shrinking advertising revenue, platform migration, and the sudden collapse of donor funding following USAID's closure, all against the backdrop of fragile economies and fragile democracies. This book makes the case that understanding how African media survives its precarity is not just an academic exercise but an urgent one.
Trust Matsilele is a senior lecturer of journalism at Birmingham City University, UK. He is also a research fellow in the Department of Communication Science, University of South Africa. His current research interests are on African digital politics and generative artificial intelligence (GAI) in African newsrooms.
Lungile Augustine Tshuma is a senior researcher in the Centre for Communication and Culture, Universidade Católica Portuguesa, Portugal. He is also a senior research associate in the Department of Communication and Media at the University of Johannesburg, South Africa. His research focuses on memory, photography, and networked protest cultures.
Pedzisai Ruhanya is a senior research associate at the University of Johannesburg’s Communication and Media Department, South Africa, and also a lecturer at the University of Zimbabwe’s Creative Media and Communication Department. His research interests are on the role of dissidence media in democratic transitions in the age of social media and artificial intelligence.
| Publication Date: | 13 March 2027 |
| Publisher: | Springer Nature Switzerland |
| Imprint: | Palgrave Macmillan |
| ISBN-13: | 9783032383013 |
| Format: | Hardback |