{"product_id":"9783032394439","title":"Designing a Sustainable Phygital Retail Model Implications for Consumer Well-Being and Competitive Advantage in AI-Driven Retail","description":"\u003ch1\u003eDesigning a Sustainable Phygital Retail Model\u003c\/h1\u003e\u003ch2\u003eImplications for Consumer Well-Being and Competitive Advantage in AI-Driven Retail\u003c\/h2\u003e\u003ch3\u003eMassimiliano Ruggiero\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Retailing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eAs retail systems undergo rapid digital transformation, the integration of artificial intelligence across physical and digital channels is reshaping how value is created and experienced. This book offers a timely and interdisciplinary analysis of AI-enhanced retail ecosystems, examining their implications for consumer well-being, sustainability, and competitive advantage.\u003c\/p\u003e\n\u003cp\u003eBringing together perspectives from retail management, consumer behavior, service research, and innovation studies, the book develops a novel conceptual framework that positions phygital retail as a hybrid, human-centered model. It highlights how artificial intelligence can augment—rather than replace—relational and experiential dimensions of retail, enabling more integrated and meaningful customer experiences.\u003c\/p\u003e\n\u003cp\u003eGrounded in a rigorous mixed-method approach combining qualitative interviews and quantitative analysis, the study provides empirical evidence that AI-enhanced phygital configurations are a key driver of consumer well-being, outperforming standalone physical or digital channels while reinforcing sustainability outcomes.\u003c\/p\u003e\n\u003cp\u003eBy focusing on small proximity retailers within increasingly platform-dominated markets, this book makes a distinctive contribution to contemporary debates on digital transformation, responsible innovation, and sustainable value creation. It will be valuable reading for researchers and postgraduate students across retail, marketing, and digital business disciplines.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cstrong\u003eMassimiliano Ruggiero \u003c\/strong\u003eholds a PhD in Markets, Business and Consumers, with a curriculum in Quality, Innovation and Sustainability, from the Department of Business Studies at Roma Tre University, Italy.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 November 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032394439\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":52370126340236,"sku":"9783032394439","price":40.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032394439.jpg?v=1790900882","url":"https:\/\/lateknightbooks.com\/products\/9783032394439","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}