{"product_id":"9783032402288","title":"Artificial Intelligence and Consumerism Digital Mediation and the Evolution of Consumer Experience","description":"\u003ch1\u003eArtificial Intelligence and Consumerism\u003c\/h1\u003e\u003ch2\u003eDigital Mediation and the Evolution of Consumer Experience\u003c\/h2\u003e\u003ch3\u003eRajagopal | Marcus Goncalves\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Consumer Behavior\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eRajagopal\u003c\/strong\u003e is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMarcus Goncalves\u003c\/strong\u003e is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 January 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Switzerland\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9783032402288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Switzerland","offers":[{"title":"Default Title","offer_id":53984745685132,"sku":"9783032402288","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783032402288.jpg?v=1787749740","url":"https:\/\/lateknightbooks.com\/products\/9783032402288","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}