The book examines the strategic role of the supply chain in the luxury fashion sector, highlighting how it has undergone profound transformations in recent years following global crises, regulatory and reputational pressures.

Paying particular attention to companies' ability to address critical events and convert them into opportunities, the book offers analysis of four representative case studies from the luxury sector. The authors evaluate the strategies that these companies adopted in response to supply chain risks and systemic changes, and compared different intervention models. In doing so, they offer analysis of their medium- to long-term operational, economic and reputational impact.

Reflecting how supply chain management is becoming increasingly central to luxury firms’ strategic agendas, this book is an insightful resource for academics and practitioners alike.

Patrizia Gazzola is Full Professor at the Department of Economics, University of Insubria (Varese, Italy). She is a board member of the research centres CREARES, SMARTER, and Communal Economy of Cities, and an external member of the University of Aberdeen’s Accountability and Sustainability Research Centre (GAS). She serves on editorial boards and is Associate Editor of Economia Aziendale. Her research focuses on strategic management, business ethics, corporate social responsibility, sustainable development, and systems theory.

Roberta Pezzetti is Associate Professor of International Business and Marketing Management at the Department of Economics, University of Insubria. She is Scientific Director of the SMARTER research centre. Her research focuses on sustainability-oriented strategy, international business, and marketing management, particularly within the science-based industries, the luxury sector, and tourism.

Iuliia Iliashenko is a Postdoctoral Researcher at the Department of Economics, University of Insubria. Her research focuses on digitalisation, innovation, and sustainability, particularly the sustainable transformation of the fashion industry through digital technologies, circular economy approaches, servitization, and sustainability communication.

Michelle Russo combines a background in economics and linguistic mediation with an interest in high-potential realities, such as startups, new business models and optimization strategies. Thanks to her experience in management consulting, she has developed an analytical, results-oriented approach, strengthening her ability to interpret contexts, identify opportunities and translate them into concrete actions