This proceedings volume explores how economies can become resilient, competitive, and future-ready in an era of rapid technological change and global uncertainty. Featuring select contributions presented at the 9th International Scientific Conference on Business and Economics (ISCBE) held in Valencia, Spain in June 11-12, 2026, the enclosed chapters cover a wide range of areas relevant to contemporary business and economics issues such as digital competitiveness and economic growth, innovation-led entrepreneurship, the role of artificial intelligence and data-driven decision-making, startup and ecosystem development, digital skills and human capital, as well as policy frameworks that support future-oriented economies. In addition, the volume explores the effects of global economic tensions and intensified market competition on sustainability initiatives, offering strategic insights for navigating these multifaceted challenges. This book is an essential compass for scholars, researchers, students, academics and practitioners seeking to respond to disruptive technologies while promoting inclusive and sustainable development.

Gadaf Rexhepi is a Full Professor of Strategy and Innovation at South-East European University, North Macedonia. His research focuses on corporate social responsibility (CSR) and sustainability. Since 2020, he has been a member of the Council of the National Bank of North Macedonia for a seven-year term.

Abdylmenaf Bexheti is a Full Professor of Public Finance and Macroeconomics at the Faculty of Business and Economics, South-East European University, North Macedonia. He is also a full member of the Macedonian Academy of Sciences.

Enrique Fatas is Professor of Economics and Director of the Behavioral Economics Institute at the European University of Valencia, Spain. He is an expert in decision and behavioral sciences and has published more than 75 scientific papers. He has also worked as a senior consultant for international organizations, including the World Bank

Lina Restrepo-Plaza is Professor at the European University of Valencia, Spain and a behavioral scientist specializing in behavioral political economy and behavioral public policy. Her research interests include the impact of exposure to violent conflict and how cognitive biases influence the acceptance of restorative justice programs.

Hyrije Abazi-Alili is a Full Professor at South-East European University, North Macedonia. She teaches undergraduate and postgraduate courses in Research Methodology, Corporate Finance, and Economics. Her research interests include finance, economics, microeconomics, female entrepreneurship, and social entrepreneurship. In addition to her teaching role, she has managed United Nations Development Programme (UNDP) and Regional Research Promotion Programme (RRPP) projects within the university.