This book explores Vietnam’s rich cultural diversity through the lens of entrepreneurship, focusing on its 54 officially recognized ethnic groups—many of which are overlooked in business literature. Combining vivid photography, historical context, and verified research, it examines how colonial legacies continue to shape entrepreneurial ecosystems. Featuring case studies and expert insights, the volume highlights the unique challenges and contributions of ethnic communities to Vietnam’s economic landscape. Each chapter is peer-reviewed for factual accuracy, ensuring scholarly rigor. This resource is ideal for researchers, educators, and practitioners interested in inclusive entrepreneurship, cultural heritage, and sustainable development in Southeast Asia.

Léo-Paul Dana is Chief Researcher at Kazimieras Simonavicius University Research and Innovation Institute, in Lithuania, and Professor at VIZJA University, in Poland.  He  is internationally recognised as a leading architect of Indigenous and ethnic minority entrepreneurship research. His work helped establish Indigenous entrepreneurship as a distinct field of study, showing how culture, kinship, community values, and local knowledge shape entrepreneurial activity in ways often overlooked by conventional business theory. 

Thi Lan Huong Truong is a Senior Lecturer at the Faculty of Tourism and Culinary Arts, Ho Chi Minh City University of Industry and Trade, Vietnam. She holds degrees from Université du Québec à Trois-Rivières (Canada) and Avignon University (France). Her research focuses on sustainable and community-based tourism, especially among ethnic minority communities.