{"product_id":"9783319019062","title":"SpringerBriefs in Business: Understanding Niche Markets in America","description":"\u003ch1\u003eSpringerBriefs in Business: Understanding Niche Markets in America\u003c\/h1\u003e \u003ch2\u003eGuerzoni, Marco\u003c\/h2\u003e \u003cp\u003eThis book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-10-17\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319019062\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-01907-9\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 63\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47671503519884,"sku":"9783319019062","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319019062.jpg?v=1776516407","url":"https:\/\/lateknightbooks.com\/products\/9783319019062","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}