{"product_id":"9783319071930","title":"Springer Proceedings in Business and Economics: First International Symposium NB\u0026PL, Barcelona, June 2014","description":"\u003ch1\u003eSpringer Proceedings in Business and Economics: First International Symposium NB\u0026amp;PL, Barcelona, June 2014\u003c\/h1\u003e \u003ch2\u003eGázquez-Abad, Juan Carlos; Martínez-López, Francisco J.; Esteban-Millat, Irene; Mondéjar-Jiménez, Juan Antonio\u003c\/h2\u003e \u003cp\u003eThis book presents latest findings on brand marketing in retail. In times of economic downturn a \"new retailing landscape\" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new \"retailing landscape\", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-06-26\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319071930\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-07194-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 192\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":45605911462028,"sku":"9783319071930","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319071930.jpg?v=1779579635","url":"https:\/\/lateknightbooks.com\/products\/9783319071930","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}