Media Business and Innovation: Towards a Hybrid Business Model

Vukanović, Zvezdan

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Details

Published by: Springer

Publication Date: 2016-08-02

Format: Hardcover

ISBN-13: 9783319305103

DOI: 10.1007/978-3-319-30512-7

Dimensions: 235cm x155cm

Pages: 202