{"product_id":"9783319367699","title":"Management for Professionals: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil","description":"\u003ch1\u003eManagement for Professionals: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil\u003c\/h1\u003e \u003ch2\u003eSchaffmeister, Niklas\u003c\/h2\u003e \u003cp\u003eThis book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-08-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319367699\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-19482-0\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 405\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47400973369484,"sku":"9783319367699","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319367699.jpg?v=1775787385","url":"https:\/\/lateknightbooks.com\/products\/9783319367699","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}