India Studies in Business and Economics: How Targeting Low-Income Markets Leads to Disruptive Innovation

Ramdorai, Aditi; Herstatt, Cornelius

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Details

Published by: Springer

Publication Date: 2016-10-09

Format: Paperback

ISBN-13: 9783319367965

DOI: 10.1007/978-3-319-16336-9

Dimensions: 235cm x155cm

Pages: 168