{"product_id":"9783319373270","title":"Management for Professionals: Why European Companies Fail and How to Succeed","description":"\u003ch1\u003eManagement for Professionals: Why European Companies Fail and How to Succeed\u003c\/h1\u003e \u003ch2\u003eDrews, Ralf; Lamson, Melissa\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.\u003c\/p\u003e\u003cp\u003eAnother aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go\/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-10-22\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319373270\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-17124-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 125\u003c\/p\u003e ","brand":"SpringerGabler","offers":[{"title":"Default Title","offer_id":47400973435020,"sku":"9783319373270","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319373270.jpg?v=1775787390","url":"https:\/\/lateknightbooks.com\/products\/9783319373270","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}