This book develops applications of novel generalizations of fuzzy information measures in the field of pattern recognition, medical diagnosis, multi-criteria and multi-attribute decision making and suitability in linguistic variables. The focus of this presentation lies on introducing consistently strong and efficient generalizations of information and information-theoretic divergence measures in fuzzy and intuitionistic fuzzy environment covering different practical examples. The target audience comprises primarily researchers and practitioners in the involved fields but the book may also be beneficial for graduate students.