Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Pfeffermann, Nicole; Gould, Julie

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Details

Published by: Springer

Publication Date: 2017-03-15

Format: Hardcover

ISBN-13: 9783319495408

DOI: 10.1007/978-3-319-49542-2

Dimensions: 235cm x155cm

Pages: 424