Fuzzy Management Methods: Latest Research and Case Studies

Meier, Andreas; Portmann, Edy; Stoffel, Kilian; Terán, Luis

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.

Details

Published by: Springer

Publication Date: 2017-04-12

Format: Hardcover

ISBN-13: 9783319540474

DOI: 10.1007/978-3-319-54048-1

Dimensions: 235cm x155cm

Pages: 103