Topicality: capitalises on huge interest in the growth of the Chinese economy 

Illustrative case studies: draws upon the implementation of the Golden Shield Project, the failed launch of the Green Dam Youth Escort, the anti-rumours campaign and real name registration system

Research base: based upon interviews with the most important Chinese scholars, think thanks and managers in the field of the Internet studies, as well as managers and executives at Sina Weibo, the most popular microblog platform in China, Baidu, the most used search engine, Tudou Youku, Sohu the most used video sharing platforms and many other Internet companies