Escalation of Commitment in Internationalization Processes

Escalation of Commitment in Internationalization Processes The Role of Bounded Rationality in the Uppsala Model

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Escalation of Commitment in Internationalization Processes

Escalation of Commitment in Internationalization Processes The Role of Bounded Rationality in the Uppsala Model

Sale price  $98.99 Regular price $109.99

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MIR Series in International Business

Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model

Björn Röber

Business & Economics / International / General

Presents a thorough discussion of bounded rationality in international business research
Includes a rare application of laboratory research in studying international business strategy
Applies an interdisciplinary approach to studying the well-known Uppsala model

Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.


Publication Date: 17 November 2017
Publisher: Springer International Publishing
Imprint: Springer
ISBN-13: 9783319691015
Format: Hardback
Page Count: 194

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