{"product_id":"9783319691015","title":"MIR Series in International Business: The Role of Bounded Rationality in the Uppsala Model","description":"\u003ch1\u003eMIR Series in International Business: The Role of Bounded Rationality in the Uppsala Model\u003c\/h1\u003e \u003ch2\u003eRöber, Björn\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.\u003c\/p\u003e\u003cdiv\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-11-17\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783319691015\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-319-69102-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 194\u003c\/p\u003e ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47521189200012,"sku":"9783319691015","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783319691015.jpg?v=1776009933","url":"https:\/\/lateknightbooks.com\/products\/9783319691015","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}